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Bill Rapp


Bill Rapp is a seasoned commercial real estate broker and finance expert with over a decade of experience helping clients navigate complex property transactions and capital solutions. Based in Houston, Texas, Bill specializes in investment sales, acquisitions, and commercial financing strategies tailored to meet the needs of investors, developers, and business owners. He brings a
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📈 Houston Hotel Loans in 2026: What Occupancy, RevPAR & Lenders Are Telling Investors 🏨

🏨 Houston Hotel Financing: How Occupancy, RevPAR & Lender Appetite Drive Deals 💰

August 28, 20268 min read

🏨 Houston Hotel Financing: How Occupancy, RevPAR & Lender Appetite Drive Deals 💰

📈 Houston Hotel Loans in 2026: What Occupancy, RevPAR & Lenders Are Telling Investors 🏨

________________________________________________________________________________

Houston Hotel Financing: Occupancy, RevPAR and Lender Appetite

Houston’s hotel market is showing renewed momentum in 2026, but securing attractive hotel financing in Houston requires more than owning a well-located property.

Hotel lenders are underwriting the operating business behind the real estate.

That means three factors can have an outsized impact on loan proceeds, leverage, pricing, and lender appetite:

Occupancy. RevPAR. Cash flow.

For investors considering the acquisition, refinance, renovation, or development of a Houston hotel, understanding how lenders evaluate these metrics can help determine whether a property receives competitive financing—or struggles to get financed at all.

Houston Hotel Performance Is Improving in 2026

Houston entered 2026 after a challenging period for parts of the hospitality sector, but current performance provides reasons for optimism.

Houston First reported that through July 2026, Houston hotel occupancy was approximately 61% year to date. Average daily rate, or ADR, increased roughly 6% to $131, while RevPAR increased approximately 6.5% to $80.

July itself produced:

·59% occupancy

·$122 ADR

·$72 RevPAR

·8% year-over-year hotel revenue growth

The performance was not uniform across Houston.

Downtown/CBD RevPAR increased approximately 17% year over year in July, while Medical Center/NRG RevPAR increased approximately 15%.

That distinction is important for borrowers because hotel lenders rarely underwrite a property based solely on Houston's metropolitan averages. They want to understand the property's specific submarket, competitive set, flag, demand generators, operating history, and future outlook.

Occupancy: How Consistently Can You Fill the Rooms?

Hotel occupancy measures the percentage of available rooms sold during a particular period.

For example, a 100-room hotel selling 65 rooms on an average night would have approximately 65% occupancy.

But lenders aren't simply looking for the highest occupancy possible.

They want to know why guests are staying at the property and whether that demand is sustainable.

Houston has a particularly diverse collection of hotel demand generators, including:

·Energy and corporate travel

·George R. Brown Convention Center activity

·Texas Medical Center

·NRG Stadium and major events

·Port Houston

·Manufacturing and industrial activity

·George Bush Intercontinental Airport

·Hobby Airport

·Professional sports

·Leisure and international travel

A hotel dependent on one employer, construction project, sporting event, or temporary source of room demand may receive substantially different underwriting treatment than a property with diversified, recurring demand.

Historical Occupancy Matters

Lenders will typically analyze trailing operating results rather than simply accepting management's future projections.

Expect lenders to examine information such as:

·Trailing 12-month occupancy

·Monthly occupancy trends

·Year-over-year performance

·Competitive-set occupancy

·Seasonality

·Group versus transient business

·Corporate contracts

·Market supply

·New hotels under construction

·Property improvement requirements

A hotel performing at 65% occupancy isn't automatically better than one at 60%.

The lender needs to understand the entire revenue picture.

ADR: Occupancy Doesn't Tell the Whole Story

Average Daily Rate—or ADR—measures the average room rate achieved on rooms actually sold.

This matters because an operator can potentially increase occupancy simply by lowering rates.

Consider two hypothetical hotels.

Hotel A

Occupancy: 70%
ADR: $100

Hotel B

Occupancy: 62%
ADR: $135

Hotel A has greater occupancy, but that does not necessarily make it the stronger hotel.

That's why investors and lenders frequently focus heavily on RevPAR.

RevPAR: One of the Most Important Hotel Metrics

Revenue Per Available Room (RevPAR) combines occupancy and ADR into one performance metric.

A simplified formula is:

RevPAR = ADR × Occupancy

Suppose a Houston hotel has:

ADR: $140
Occupancy: 65%

Its RevPAR would be approximately:

$140 × 65% = $91

RevPAR helps lenders evaluate how effectively a hotel monetizes its available room inventory.

Increasing occupancy while dramatically discounting rooms may not improve the property's economics.

Increasing ADR without maintaining sufficient occupancy can create the opposite problem.

Strong hotel operators attempt to optimize both.

Why RevPAR Matters to Hotel Financing

Hotel loans are ultimately repaid from cash flow.

RevPAR influences room revenue, which flows through the hotel's income statement and ultimately affects EBITDA, NOI, debt-service coverage, and valuation.

That creates a chain lenders pay close attention to:

Occupancy + ADR → RevPAR → Revenue → Cash Flow → DSCR → Loan Proceeds

Weakness anywhere in that chain can reduce leverage.

This is one reason two hotels with similar valuations can receive dramatically different financing proposals.

Houston's Hotel Market Isn't One Market

Houston is geographically enormous, and hotel performance varies significantly by submarket.

A lender evaluating a hotel near the Texas Medical Center may analyze demand differently than one underwriting properties near IAH, Downtown Houston, the Galleria, Energy Corridor, Katy, Baytown, or NRG.

Recent Houston First data illustrates the differences.

In July 2026, Downtown/CBD hotels produced approximately $205 ADR and $108 RevPAR, while Medical Center/NRG hotels generated approximately $145 ADR and $84 RevPAR.

Different demand generators create different operating characteristics.

Hotel investors should therefore avoid underwriting an acquisition solely from broad Houston hospitality statistics.

Your competitive set matters more than the metropolitan average.

Lender Appetite for Houston Hotels

Hotel financing remains available, but lender appetite is highly property- and sponsor-specific.

Potential capital sources can include:

Banks and Credit Unions

Banks and credit unions can provide attractive financing for stabilized hotels with experienced sponsors, strong financial statements, sufficient liquidity, and established cash flow.

Relationship banking can also play an important role.

SBA Financing

For qualifying owner-operated hotel businesses, SBA 7(a) and SBA 504 financing may provide attractive structures.

Depending on eligibility and transaction structure, SBA financing can potentially be used for acquisitions, real estate, renovations, equipment, and other qualifying business purposes.

SBA hotel transactions require careful underwriting of both the property and operating business.

Bridge Loans

Bridge financing may be appropriate when a hotel is undergoing renovation, repositioning, flag conversion, stabilization, or another transitional business plan.

Bridge lenders generally tolerate more execution risk but typically require higher pricing than permanent financing.

CMBS and Other Capital Markets Options

Larger stabilized hotels may have access to CMBS and other institutional financing structures.

The right capital source depends on loan size, leverage, sponsorship, property performance, flag, location, and investment strategy.

What Makes a Houston Hotel More Financeable?

Lenders generally become more comfortable when several characteristics align.

They want sustainable occupancy, competitive RevPAR, experienced ownership, strong liquidity, sufficient debt-service coverage, and a defensible business plan.

They also pay close attention to the property's physical condition.

A looming Property Improvement Plan—or PIP—can materially change the economics of an acquisition.

If an investor buys a hotel for $8 million but immediately needs another $2 million for renovations and brand-required improvements, the lender is underwriting something closer to a $10 million project.

That additional capital requirement must be incorporated into the financing strategy from the beginning.

Sponsorship Can Matter as Much as the Property

Hotel lending is highly operational.

An apartment building primarily collects rent from tenants.

A hotel effectively releases its rooms every night.

That creates significantly more operating volatility.

For this reason, lenders often place substantial weight on:

·Hotel ownership experience

·Management experience

·Franchise experience

·Borrower liquidity

·Net worth

·Post-closing liquidity

·Management agreements

·Franchise agreements

·Guarantor strength

A strong property with inexperienced sponsorship may have fewer financing options than expected.

Conversely, an experienced hotel operator may be able to attract lender interest for a more complicated transaction.

Houston's Longer-Term Hospitality Story

Houston continues to benefit from several structural demand drivers, including population growth, healthcare, energy, international commerce, conventions, industrial development, and major sporting events.

Business and group travel are also important.

CBRE's midyear 2026 hotel outlook forecasts national RevPAR growth of approximately 2.5% for 2026 and specifically identifies Houston among markets positioned to benefit from business transient and convention-linked demand.

Houston is also investing heavily in its convention infrastructure.

These factors don't eliminate hotel investment risk, but they reinforce why lenders and investors continue evaluating opportunities throughout the Houston market.

Before Making an Offer, Model the Financing

Hotel investors sometimes make the mistake of negotiating the acquisition first and addressing financing second.

For hospitality properties, those two decisions should happen together.

Before making an offer, consider modeling:

Purchase Price → Renovation/PIP → Stabilized Revenue → NOI → DSCR → Loan Proceeds → Required Equity

Then stress-test the transaction.

What happens if occupancy declines five percentage points?

What happens if ADR grows more slowly than projected?

What happens if payroll or insurance increases?

What happens if the renovation takes six months longer?

A deal that only works under perfect assumptions isn't conservatively financed.

The Bottom Line

Houston's improving hotel fundamentals create opportunities for investors, but hotel financing remains highly dependent on property-level performance.

Occupancy tells lenders how effectively the hotel generates demand.

ADR tells them what guests are willing to pay.

RevPAR helps demonstrate how effectively management converts available rooms into revenue.

And cash flow ultimately determines how much debt the property can support.

The strongest financing strategy therefore isn't simply about finding the lender quoting the lowest interest rate.

It's about identifying the capital source whose underwriting fits the property's performance, sponsorship, business plan, and investment strategy.

Looking for Houston Hotel Financing?

Through CommLoan, I can help commercial real estate investors evaluate financing strategies across a broad network of lenders and capital sources.

Whether you're considering a hotel acquisition, refinance, renovation, repositioning, or development, the objective is straightforward:

Understand the property's numbers first, then structure the financing around them.

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Bill Rapp, CCIM
Director | CommLoan

📞 281-222-0433
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[email protected]
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