š Autographed Collector's Edition ā Direct from the Author - CRE Book
What if your next commercial real estate deal could change your lifeābut no one ever taught you how to make it happen?
The Commercial Real Estate Playbook: Lessons From the Fieldis your behind-the-scenes guide to the strategies, mistakes, and mindset shifts that truly matter in todayās CRE world. Written by veteran broker and financing expert Bill Rapp, this book shares the real-world lessons he learned over a decade in the trenchesānow available as an exclusive signed copy straight from the author.
Inside this special edition, youāll discover:
ā What separates winning deals from disasters
ā How to confidently transition from residential to commercial real estate
ā The psychology of reading people and closing with confidence
ā Financing tips and creative capital strategies across all asset classes
ā How to build a team, scale your business, and lead through uncertain times
Whether you're an investor, broker, small business owner, or just breaking into the commercial space, this no-fluff guide delivers the real talkāand real toolsāyou wonāt find in a classroom.
Start building your CRE legacy with insights that actually workāand get your hands on a personally autographed copy today.

š” Autographed Collector's Edition ā Direct from the Author - Residential Book
Buying your first home doesnāt have to be overwhelmingāespecially when you have a proven, step-by-step roadmap signed by the expert himself.
The Smart Guide to Buying Your First Home
is your friendly, no-nonsense companion through every stage of the homebuying process. Written by trusted
mortgage broker and real estate advisor Bill J. Rapp Jr.
, this autographed copy
offers not just practical advice, but peace of mindāstraight from someone whoās helped hundreds of families navigate their first purchase.
Inside this signed special edition, youāll
learn:
Ā· š§ How credit scores
impact your loanāand how to fix yours fast
Ā· š¦What lenders really want to see and how to get pre-approved like a pro
Ā· šøBudgeting truths, hidden fees, and the myth of ā$0 downā
Ā· š ļøThe importance of building a dream teamāagent, lender, and inspector
Ā· šWhat to expect during inspections, appraisals, and closing, plšŗšø Bonus content for VA borrowers, including how to get your COE and maximize your benefits
Every chapter includes clear action steps, checklists, and insider tips to help you stay organized, informed, and
empowered.
Whether you're buying solo, with a partner, or
for your growing family, this personally signed copy
is more than just a how-to guideāitās your coach, mentor, and trusted friend for the journey ahead.
Order now to get a signed edition shipped directly from the authorāand take the first confident step toward homeownership.

What if your next commercial real estate deal could change your lifeābut no one ever taught you how to make it happen?
In
The Commercial Real Estate Playbook: Lessons From the Field, seasoned broker and finance expert
Bill Rapp
pulls back the curtain on the real-world strategies, pitfalls, and breakthrough moments that shaped his careerāand the careers of countless clients and professionals heās served.
From structuring your first deal and building your personal brand, to overcoming financing roadblocks and surviving market downturns, this no-fluff guide is packed with firsthand stories, actionable insights, and field-tested tools to help you thrive in todayās complex CRE landscape.
Whether you're an aspiring broker, active investor, small business owner, or someone looking to understand the lending side of real estate, this book offers a front-row seat to lessons that arenāt taught in classroomsābut can make or break your success.
Inside youāll discover:
What separates successful deals from failed onesHow to transition from residential to commercial with confidenceThe art of reading people and closing like a proSmart financing tactics for every asset classāfrom retail to multifamilyHow to scale your business, lead a team, and future-proof your career
If you're ready to stop guessing and start building a legacy in commercial real estate, this playbook will be your trusted guide.

Buying your first home doesnāt have to be overwhelming ā not when you have a proven roadmap in your hands.The Smart Guide to Buying Your First Home
is a friendly, practical, and down-to-earth companion for anyone ready to turn the dream of homeownership into a reality. Whether you're just starting to think about buying, already browsing listings, or preparing to make an offer, this guide breaks it all down ā step-by-step ā in language that makes sense.Written by seasoned mortgage broker and real estate advisor
Bill J Rapp Jr, this guide covers everything you need to know, including:
How your credit score affects your mortgage (and how to fix it fast)What lenders arereallylooking for ā and how to get pre-approved like a proBudgeting tips, hidden costs, and why ā$0 downā doesnāt mean āfreeāHow to build your dream team and search with strategyThe real-deal guide to inspections, appraisals, and closing dayBonus insights forveterans using VA loansā including how to get your COE, debunking common VA myths, and planning for future moves or refinancing
Plus, youāll find action steps, checklists, and practical tips in every chapter ā making it easy to stay organized, empowered, and confident throughout the process.Whether youāre buying solo, with a partner, or as a growing family, this book will help you make smart decisions and avoid costly mistakes.
Itās more than a how-to manual ā itās a trusted guide, mentor, and coach all in one.Homeownership is a journey ā not a race. Letās take that first step together. š”


Bill Rapp is a seasoned commercial real estate broker and finance expert with over a decade of experience helping clients navigate complex property transactions and capital solutions. Based in Houston, Texas, Bill specializes in investment sales, acquisitions, and commercial financing strategies tailored to meet the needs of investors, developers, and business owners. He brings a
unique blend of market insight, negotiation skills, and financial acumen to every deal, consistently delivering value and growth opportunities for his clients. With a deep knowledge of the Houston and Greater Texas markets, Bill
is committed to building long-term relationships and helping clients make smart, strategic decisions in todayās ever-evolving real estate landscape. When
heās not closing deals or analyzing the next big opportunity, Bill enjoys time with family, outdoor adventures, and giving back to the local community through mentorship and service.If youād like, I can help write or edit these based on
the book content weāve built so far.

š” Are Texas Homebuyers Finally Getting More Negotiating Power? Hereās What the 2026 Housing Market Says š
š° Texas Housing Market 2026: More Inventory, Price Cuts & Seller Concessions Give Buyers New Leverage š
________________________________________________________________________________
Are Texas Homebuyers Finally Getting More Negotiating Power?
For several years, buying a home in Texas often meant moving quickly, competing against multiple offers and having limited ability to negotiate.
In 2026, that equation has changed in many Texas markets.
More homes are available for sale, properties are taking longer to move in some areas, price reductions have become common, and sellers are increasingly willing to discuss concessions. For buyers who have been sitting on the sidelines waiting for better conditions, the opportunity may not simply be about waiting for mortgage rates to fall.
It may be about using today's negotiating environment more strategically.
The Texas Housing Market Is Shifting Toward Buyers
The shift is particularly visible in Texas' major metropolitan areas.
Redfin reported in August 2026 that sellers outnumbered buyers across Houston, San Antonio, Austin, Dallas and Fort Worth. Houston showed the largest imbalance among those metros, with sellers outnumbering buyers by nearly 130% in July.¹
That doesn't mean every Texas home is suddenly a bargain.
Desirable homes that are priced correctly and in excellent condition can still attract significant interest. But buyers increasingly have something they often lacked during the pandemic-era housing boom:
options.
And options create negotiating leverage.
Houston Buyers Have More Homes to Choose From
Houston provides a particularly useful example.
According to the Houston Association of REALTORSĀ® August 2026 Housing Market Update:
Ā·38,947 single-family homes were available for sale.
Ā·Houston had 5.3 months of single-family inventory.
Ā·Single-family sales declined 11.5% year over year.
Ā·The median single-family sales price declined 1.5% to $330,000.
·Days on market increased from 52 to 54 days.²
Those numbers point toward a considerably more balanced environment than buyers experienced when inventory was extremely tight.
Realtor.com reported another important statistic: 21.3% of Houston listings had a price reduction in August 2026.³
For mortgage borrowers, this changing environment can create opportunities extending well beyond negotiating the purchase price.
Don't Just Negotiate the Price
One of the biggest mistakes a homebuyer can make is assuming negotiating means simply submitting a lower offer.
Price is only one variable.
Depending on the property, seller motivation, loan program and transaction structure, buyers may be able to negotiate:
Seller-paid closing costs. A seller contribution can reduce the amount of cash a buyer needs at closing, subject to the applicable loan-program limits.
Mortgage rate buydowns. Instead of focusing exclusively on reducing the purchase price, a buyer may ask for a seller credit that can be applied toward eligible closing costs or a rate buydown.
Repairs. Inspection findings can sometimes create another negotiating opportunity, whether through completed repairs, credits where permitted, or changes to the purchase price.
Closing timeline. Flexibility on possession or closing dates can sometimes become part of the negotiation.
Price reductions. Properties that have been sitting on the market or have already experienced price reductions may deserve closer analysis.
The important point is that the best mortgage strategy and the best purchase negotiation should be designed together.
A Seller Credit Can Sometimes Be More Valuable Than a Price Reduction
Consider a simplified example.
Suppose you're buying a $400,000 home.
You might initially think negotiating the price from $400,000 to $390,000 is automatically the best outcome.
But what if the seller is instead willing to provide an allowable credit that can help cover closing costs or fund an eligible mortgage-rate buydown?
Depending on your loan structure, planned holding period and available cash, the second option could potentially have a greater near-term impact on your finances.
That's why I encourage buyers to evaluate the transaction from multiple angles:
Purchase price + cash to close + monthly payment.
Don't optimize one number while ignoring the other two.
Seller Concessions Are Becoming Part of the Conversation
This isn't purely theoretical.
Redfin reported that 57.8% of Houston home sales included a seller concession during the three months ending May 2026, up 9.8 percentage points from the prior year.ā“
Concessions can include seller contributions toward certain buyer costs, repairs or other negotiated items.
The availability and amount of seller contributions depend on the loan program, occupancy, down payment, property type and transaction.
That's where mortgage planning becomes especially important.
Before making an offer, you want to understand what your financing program actually allows.
Should You Wait for Mortgage Rates to Fall?
That's the question many potential buyers continue to ask.
But waiting for a lower mortgage rate isn't the only strategy.
If rates eventually decline materially, more buyers could return to the market. That could change today's negotiating dynamics.
Nobody knows precisely where mortgage rates or home prices will go next, so buying a home shouldn't be based on predicting the market.
Instead, ask a more practical question:
Can I structure a home purchase today that makes financial sense for my budget and long-term plans?
If the answer is yes, today's increased inventory and seller flexibility may create opportunities worth evaluating.
Pre-Approval Is More Than Knowing Your Maximum Loan Amount
In a market where buyers have negotiating opportunities, mortgage pre-approval should go beyond determining the maximum purchase price.
At Medallion Funds, I want borrowers to understand different scenarios before they write an offer.
For example:
What happens if you negotiate a lower purchase price?
What happens if you keep the purchase price higher but negotiate seller-paid closing costs?
Could an eligible seller contribution be used toward a rate buydown?
How does changing your down payment affect your cash reserves and monthly payment?
What happens to the payment if you buy at different price points?
Those are financing questions that can influence how you negotiate the real estate transaction.
Three Numbers Every Texas Buyer Should Know
Before making an offer, run these three numbers:
1. Cash to Close
Know your estimated down payment, closing costs, prepaid expenses and available reserves.
2. Monthly Housing Payment
Look beyond principal and interest. Consider estimated property taxes, homeowners insurance, mortgage insurance when applicable and HOA expenses.
3. Post-Closing Reserves
Buying the house shouldn't leave you financially depleted.
Maintaining liquidity after closing can be just as important as negotiating the deal itself.
More Negotiating Power Doesn't Mean Every Seller Will Negotiate
There's an important qualification to all of this.
Texas isn't one single housing market.
Conditions can vary significantly between Houston, Katy, Dallas-Fort Worth, Austin and San Antonioāand even between neighborhoods within the same metropolitan area.
Redfin agents have also reported that well-priced, move-in-ready Texas homes can still generate multiple offers.¹
So don't assume every seller will accept a below-list offer.
Instead, use the property's individual circumstances.
How long has it been listed?
Has the seller reduced the price?
Are comparable properties sitting on the market?
Does the property need repairs?
Is the seller competing against new construction offering incentives?
Those factors can help determine where genuine negotiating leverage exists.
The Bottom Line
Yes, many Texas homebuyers have more negotiating power in 2026 than they had during the ultra-competitive housing markets of recent years.
In Houston specifically, elevated inventory, slower sales, price reductions and seller concessions are creating a more balanced environment.
But negotiating power is valuable only if you know how to use it.
Don't think exclusively about getting the seller to accept a lower price.
Think about the entire financing structure.
Price. Closing costs. Interest rate. Cash to close. Monthly payment.
Sometimes the strongest deal isn't the house with the biggest price reduction.
It's the transaction with the smartest overall structure.
If you're considering buying a home in Texas, Medallion Funds can help you evaluate your financing options before you make an offer so you understand how different purchase prices, seller concessions and mortgage structures could affect your transaction.
Bill Rapp
Partner & Director of Capital Advisory | Medallion Funds
Commercial Lending Nationwide
Residential Lending in AL, CA, CO, NV & TXBottom of Form
https://www.billrapponline.com/
https://findamortgagebroker.com/Profile/WilliamRappJr28883
https://billrapp.commloan.com/
https://billrapponline.com/financingfuturescre-houston-katy
https://houstoncommercialmortgage.com/
https://author.billrapponline.com
https://doctorvideo.billrapponline.com/
https://veteransvideo.billrapponline.com/
https://mortgageviking.billrapponline.com/
https://fha203h.billrapponline.com/
https://renovationvideo.billrapponline.com
https://medallionfunds.com/bill-rapp/
https://www.amazon.com/dp/B0F32Z5BH2
https://veed.cello.so/FOmzTty6oi9
https://buymeacoffee.com/vikingente3
https://creplaybookseries.billrapponline.com
https://creplaybook.billrapponline.com/
Ā© Bill Rapp, Medallion Funds LLC, Director of Capital Advisory

A young woman stumbles upon a hidden love letter from the past, leading her on a journey to uncover a long-forgotten romance that changed her family forever.
Your Perfect Read, Our Promise
Discover the difference our books make through key statistics. From captivating plots to satisfied readers, our numbers showcase the quality, creativity, and trust that define our literary works.
Satisfied Readers

100+
Books Published

Genres Explored

A farm owner investigates a murder at the pumpkin patch just before Halloween, racing to solve the crime before the season is ruined.

A cafƩ owner investigates a murder after one of her loyal customers is found dead in her shop.

An antique store owner uncovers a hidden diary and is drawn into a decades-old mystery.
"I was hooked from the first page! This authorās storytelling is captivating, and the plot twists kept me on the edge of my seat. Can't wait for the next book!"

"An incredible read! The characters felt so real, and the pacing was perfect. I couldn't put it down. Highly recommend to any mystery lover!"

"This author never disappoints! The writing is gripping, the plot unpredictable, and the suspense builds perfectly. Another fantastic book!"



Cover Design 101: Tips for Creating an Eye-Catching...

Plotting 101: How to Create a Gripping Story Arc from Start to Finish

The Power of Dialogue: How to Write Conversations that Drive Your Story Forward
We specialize in a wide range of genres including historical fiction, romance, mystery, fantasy, and more. Our goal is to create stories that captivate and engage readers from all walks of life.
Our books are available on major platforms like Amazon, Barnes & Noble, and local bookstores. You can also find them in e-book and audiobook formats for easy access.
Subscribe to our newsletter for the latest updates, book releases, and exclusive offers. Follow us on social media to stay connected and receive real-time news.
Subscribe to our newsletter for the latest updates, book releases, and exclusive offers. Follow us on social media to stay connected and receive real-time news.
Absolutely! We encourage our readers to leave reviews on platforms like Goodreads, Amazon, or personal blogs. Your feedback helps us grow and reach new audiences.
Yes, we offer personalized book services. Please contact us directly for more information on how we can make your book special.
You can contact us through our websiteās contact page, or by emailing us directly. We love hearing from readers and potential collaborators!
We have an active community of fans! Join our book club or fan group online to discuss books, share recommendations, and enjoy exclusive content from our latest releases.