đ Autographed Collector's Edition â Direct from the Author - CRE Book
What if your next commercial real estate deal could change your lifeâbut no one ever taught you how to make it happen?
The Commercial Real Estate Playbook: Lessons From the Fieldis your behind-the-scenes guide to the strategies, mistakes, and mindset shifts that truly matter in todayâs CRE world. Written by veteran broker and financing expert Bill Rapp, this book shares the real-world lessons he learned over a decade in the trenchesânow available as an exclusive signed copy straight from the author.
Inside this special edition, youâll discover:
â What separates winning deals from disasters
â How to confidently transition from residential to commercial real estate
â The psychology of reading people and closing with confidence
â Financing tips and creative capital strategies across all asset classes
â How to build a team, scale your business, and lead through uncertain times
Whether you're an investor, broker, small business owner, or just breaking into the commercial space, this no-fluff guide delivers the real talkâand real toolsâyou wonât find in a classroom.
Start building your CRE legacy with insights that actually workâand get your hands on a personally autographed copy today.

đĄ Autographed Collector's Edition â Direct from the Author - Residential Book
Buying your first home doesnât have to be overwhelmingâespecially when you have a proven, step-by-step roadmap signed by the expert himself.
The Smart Guide to Buying Your First Home
is your friendly, no-nonsense companion through every stage of the homebuying process. Written by trusted
mortgage broker and real estate advisor Bill J. Rapp Jr.
, this autographed copy
offers not just practical advice, but peace of mindâstraight from someone whoâs helped hundreds of families navigate their first purchase.
Inside this signed special edition, youâll
learn:
¡ đ§ How credit scores
impact your loanâand how to fix yours fast
¡ đŚWhat lenders really want to see and how to get pre-approved like a pro
¡ đ¸Budgeting truths, hidden fees, and the myth of â$0 downâ
¡ đ ď¸The importance of building a dream teamâagent, lender, and inspector
¡ đWhat to expect during inspections, appraisals, and closing, plđşđ¸ Bonus content for VA borrowers, including how to get your COE and maximize your benefits
Every chapter includes clear action steps, checklists, and insider tips to help you stay organized, informed, and
empowered.
Whether you're buying solo, with a partner, or
for your growing family, this personally signed copy
is more than just a how-to guideâitâs your coach, mentor, and trusted friend for the journey ahead.
Order now to get a signed edition shipped directly from the authorâand take the first confident step toward homeownership.

What if your next commercial real estate deal could change your lifeâbut no one ever taught you how to make it happen?
In
The Commercial Real Estate Playbook: Lessons From the Field, seasoned broker and finance expert
Bill Rapp
pulls back the curtain on the real-world strategies, pitfalls, and breakthrough moments that shaped his careerâand the careers of countless clients and professionals heâs served.
From structuring your first deal and building your personal brand, to overcoming financing roadblocks and surviving market downturns, this no-fluff guide is packed with firsthand stories, actionable insights, and field-tested tools to help you thrive in todayâs complex CRE landscape.
Whether you're an aspiring broker, active investor, small business owner, or someone looking to understand the lending side of real estate, this book offers a front-row seat to lessons that arenât taught in classroomsâbut can make or break your success.
Inside youâll discover:
What separates successful deals from failed onesHow to transition from residential to commercial with confidenceThe art of reading people and closing like a proSmart financing tactics for every asset classâfrom retail to multifamilyHow to scale your business, lead a team, and future-proof your career
If you're ready to stop guessing and start building a legacy in commercial real estate, this playbook will be your trusted guide.

Buying your first home doesnât have to be overwhelming â not when you have a proven roadmap in your hands.The Smart Guide to Buying Your First Home
is a friendly, practical, and down-to-earth companion for anyone ready to turn the dream of homeownership into a reality. Whether you're just starting to think about buying, already browsing listings, or preparing to make an offer, this guide breaks it all down â step-by-step â in language that makes sense.Written by seasoned mortgage broker and real estate advisor
Bill J Rapp Jr, this guide covers everything you need to know, including:
How your credit score affects your mortgage (and how to fix it fast)What lenders arereallylooking for â and how to get pre-approved like a proBudgeting tips, hidden costs, and why â$0 downâ doesnât mean âfreeâHow to build your dream team and search with strategyThe real-deal guide to inspections, appraisals, and closing dayBonus insights forveterans using VA loansâ including how to get your COE, debunking common VA myths, and planning for future moves or refinancing
Plus, youâll find action steps, checklists, and practical tips in every chapter â making it easy to stay organized, empowered, and confident throughout the process.Whether youâre buying solo, with a partner, or as a growing family, this book will help you make smart decisions and avoid costly mistakes.
Itâs more than a how-to manual â itâs a trusted guide, mentor, and coach all in one.Homeownership is a journey â not a race. Letâs take that first step together. đĄ


Bill Rapp is a seasoned commercial real estate broker and finance expert with over a decade of experience helping clients navigate complex property transactions and capital solutions. Based in Houston, Texas, Bill specializes in investment sales, acquisitions, and commercial financing strategies tailored to meet the needs of investors, developers, and business owners. He brings a
unique blend of market insight, negotiation skills, and financial acumen to every deal, consistently delivering value and growth opportunities for his clients. With a deep knowledge of the Houston and Greater Texas markets, Bill
is committed to building long-term relationships and helping clients make smart, strategic decisions in todayâs ever-evolving real estate landscape. When
heâs not closing deals or analyzing the next big opportunity, Bill enjoys time with family, outdoor adventures, and giving back to the local community through mentorship and service.If youâd like, I can help write or edit these based on
the book content weâve built so far.

đ˘ Why SBA 7(a) & 504 Loans Are Quietly Dominating Owner-User Commercial Real Estate
đź Stop Leasing, Start Owning: How SBA 7(a) & 504 Loans Are Powering Owner-User CRE
Why SBA 7(a) & 504 Programs Are Quietly Dominating Owner-User Commercial Real Estate
Most business owners still believe owning their building requires massive down payments, short loan terms, and balance-sheet strain. That assumption is outdated.
Across Texas and nationwide, SBA 7(a) and SBA 504 loans are quietly becoming the most powerful tools for owner-user commercial real estate (CRE) acquisitionsâespecially for medical practices, professional services, light industrial users, and growing local businesses.
When explained clearly, these programs consistently outperform conventional bank financing.
What Is Owner-User Commercial Real Estate?
Owner-user CRE applies when a business occupies 51% or more of the property it purchases. This includes:
Medical and dental offices
Law firms and CPA practices
Warehouses and light industrial buildings
Retail and mixed-use properties with an operating business
Instead of paying rent indefinitely, owners convert occupancy costs into equity.
SBA 7(a) vs. SBA 504: The Core Difference
SBA 7(a) Loans
Up to 90% financing (as low as 10% down)
Flexible use: purchase, refinance, build-out, and business acquisition
Variable or fixed-rate options
Ideal for smaller properties or complex transactions
SBA 504 Loans
Typically 10% down for owner-users
Long-term fixed rates on the SBA portion
Designed for real estate and heavy equipment
Excellent for stability-focused operators
Both programs offer 25-year amortizations, dramatically reducing monthly payments compared to conventional CRE loans.
Why These Programs Are Dominating Right Now
1. Low Down Payments Preserve Liquidity
Business owners can retain working capital for hiring, marketing, or expansion instead of tying up cash in real estate.
2. Fixed-Rate Certainty Beats Leasing Risk
While leases reset every 3â5 years, SBA 504 borrowers lock in long-term stabilityâoften below market rents over time.
3. Inflation Turns Debt Into an Asset
Fixed debt payments decline in real terms as rents and property values rise.
4. Tax Efficiency
Interest deductions, depreciation, and cost segregation strategies make ownership structurally superior for many operators.
5. CPAs and Attorneys Are Driving Adoption
Sophisticated advisors increasingly guide clients toward SBA ownership structures rather than perpetual leasing.
Buying vs. Leasing: The Quiet Math Shift
In many markets, SBA loan payments now approximateâor even undercutâClass B lease rates. The difference is ownership creates:
Equity accumulation
Rent control
Exit flexibility (sale-leaseback, refinance, expansion)
Leasing builds someone elseâs balance sheet. SBA ownership builds yours.
Common Myths That Keep Owners Renting
âSBA loans take too longâ â Properly packaged deals close efficiently
âMy business wonât qualifyâ â Cash-flow strength matters more than size
âConventional loans are cheaperâ â Not after adjusting for amortization and equity
Why a Mortgage Broker Matters
SBA lending is not retail banking. Structure, lender selection, and packaging determine success.
A broker who understands SBA credit, CDC coordination, and owner-user underwriting ensures:
Faster approvals
Cleaner closings
Optimal leverage
Final Thought
SBA 7(a) and 504 loans are not niche products. They are quietly reshaping how smart business owners acquire commercial real estate.
If you operate your business from a leased space, the real risk may be not exploring SBA ownership.
https://www.billrapponline.com/
https://findamortgagebroker.com/Profile/WilliamRappJr28883
https://billrapp.commloan.com/
https://billrapponline.com/financingfuturescre-houston-katy
https://houstoncommercialmortgage.com/
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https://medallionfunds.com/bill-rapp/
https://www.amazon.com/dp/B0F32Z5BH2
https://veed.cello.so/FOmzTty6oi9
https://creplaybookseries.billrapponline.com
https://creplaybook.billrapponline.com/
Š 2023-2024 Bill Rapp, Medallion Funds LLC, Director of Capital Advisory

A young woman stumbles upon a hidden love letter from the past, leading her on a journey to uncover a long-forgotten romance that changed her family forever.
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